GTM: Segmentation

In this part of Go To Market, we discuss the importance of Segmentation and Targeting to accelerate your customer traction.  

You've probably heard of Minimum Viable Product or MVP. But MVS? Minimum Viable Segment is just as important and can help you further narrow your first product development required to get repeatable traction. For more information on MVS - see below the video.

As our case example, Jamus Driscoll SVP Marketing at Demandware shares how critical it was to segment in great detail to find their initial customers.