Focus Areas

Building a Compelling Value Proposition

On the surface, value propositions seem incredibly straightforward. I’d argue that this is why, in practice, they’re often given such short shrift. But they are critical to the formulation of a successful startup.  In this section you'll learn how to define and evaluate a compelling value proposition.

Below are some resources to that effect. In the Startup Secrets video and slides you'll find case examples from successful startups like Apperian and uTest to bring this to life. Enjoy and I look forward to hearing your own examples.

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