In this VentureBeat article, “Must-Read for Founders: A VC Explains How to Build a Killer Value Proposition,” discussing key points to consider when creating a successful value proposition. From defining the problem to be solved, to offering a solution that can easily be adopted,  outlining the questions that founders need to consider in order to entice customers. The full story can be read here: http://venturebeat.com/2012/04/28/killer-value-proposition/