Part 4 of the Startup Secrets series covers the fundamentals of building a Go-To-Market (GTM) strategy for your startup business.
Listening to the students at the Workshop I am reminded how important it is for this to be reviewed in conjuction with your business model. See here. For example it's critical to work through the ultimate Customer Acquisition and Retention Cost (CARC) and Life Cycle Value (LCV) to figure out if you've really built a go to market approach that is consistent and profitable as part of your business model.
For more on Go To Market, including Case Examples check out the overall Go To Market resource page here.