Hear why it's so important to get your Go-to-Market (GTM) approach right, and why it's usually double the emphasis on the P&L of a high tech company compared with R&D. Gain an overview and insight into the strategic and tactical frameworks needed to enter a market and occupy a strong position.
In this year's case examples, learn how to develop your “inbound” marketing approach with our special guest Brian Halligan, CEO of Hubspot. We will also feature other key aspects of an integrated sales and marketing approach from subject matter experts like
- Jamus Driscoll of Demandware on building a Brand
- Mark Lorion of Apperian on Positioning
- David Skok of Matrix partners on building a Sales & Marketing machine
so that you can see what it takes to pursue an impactful GTM strategy.
If the event is full, please request to be placed on the waitlist by sending a request to Maryann email@example.com.
The Harvard innovation lab
The Harvard i-lab is located in Batten Hall 125 Western Ave, Allston, MA 02134